Prices include VAT
Simple, transparent pricing
Start on the Free plan — no credit card needed. Upgrade when you need more conversations, flows or team features.
Free
No credit card needed
Try Aelara on your own website with real visitors.
Start free- 1 chatbot
- 50 AI conversations/month
- Knowledge base of ~25 pages
- Remembers the last 3 messages
- 7-day chat history
- Team inbox
- Not included: Conversation flows
- Not included: Training insights
- Not included: Custom branding
Starter
or €179/year — 2 months free
For a small business that wants guided conversations and its own branding.
Start free, upgrade anytime- 2 chatbots (+€9.90/month per extra)
- 1,000 AI conversations/month
- Knowledge base of ~250 pages
- Remembers the last 15 messages
- 30-day chat history
- Conversation flows (buttons, forms)
- Training insights
- Custom branding (logo, colours, fonts)
- 1 team member
Professional
or €465/year — 2 months free
For teams that follow up on enquiries with tickets, tasks and AI help.
Start free, upgrade anytime- 5 chatbots (+€4.90/month per extra)
- 10,000 AI conversations/month
- Knowledge base of ~1,000 pages
- Remembers the last 30 messages
- 90-day chat history
- Everything in Starter, plus:
- Ticketing with priorities and SLA tracking
- AI inbox: summaries, sentiment, next steps
- Tasks, email alerts, forwarding, internal notes
- Live data: the assistant checks availability, bookings or stock in your own system via its API
- AI Sales Agent with your sales playbook
- 5 team members (+€5/month per extra)
All prices include VAT. Card payments in EUR, handled securely by Stripe. Change or cancel your plan anytime in Settings.
Compare plans in detail
Everything included in each plan.
| Feature | Free | Starter | Professional |
|---|---|---|---|
| Price | |||
| Monthly price | €0 | €17.90 | €46.50 |
| Yearly price (2 months free) | — | €179 | €465 |
| Extra chatbot | — | +€9.90/month | +€4.90/month |
| Extra team member | — | — | +€5/month |
| Limits | |||
| Chatbots included | 1 | 2 | 5 |
| AI conversations per month | 50 | 1,000 | 10,000 |
| Knowledge base | ~25 pages | ~250 pages | ~1,000 pages |
| Conversation memory | 3 messages | 15 messages | 30 messages |
| Chat history | 7 days | 30 days | 90 days |
| Team members | 1 | 1 | 5 |
| Answers | |||
| Answers from your own documents | Included | Included | Included |
| Strict mode (answers only from your documents) | Included | Included | Included |
| Chatbot guide (role, tone, topics to avoid, fallback) | Included | Included | Included |
| Test chat in the admin | Included | Included | Included |
| Replies in the visitor's language | Included | Included | Included |
| Conversations and team | |||
| Team inbox with live visitors | Included | Included | Included |
| File and photo uploads by visitors | Included | Included | Included |
| Guided conversations with buttons and forms | Not included | Included | Included |
| Training insights (unanswered questions) | Not included | Included | Included |
| Custom branding (logo, avatar, colours, fonts) | Not included | Included | Included |
| Ticketing with priorities and SLA tracking | Not included | Not included | Included |
| AI inbox (summaries, sentiment, next steps) | Not included | Not included | Included |
| Tasks, email alerts, forwarding, internal notes | Not included | Not included | Included |
| Live data from your own system (API lookups) | Not included | Not included | Included |
| AI Sales Agent with sales playbook | Not included | Not included | Included |
Billing questions
Yes — €0 forever: 1 chatbot, 50 AI conversations per month, no credit card needed.
One chat session in which the AI replies to a visitor. Test chats in the admin don't count. Usage resets at the start of each calendar month.
Yes. Upgrade, downgrade or cancel anytime in Settings.
Yearly billing costs 10 months' price for 12 months: Starter €179/year, Professional €465/year.
By card in EUR, handled securely by Stripe. All prices include VAT.
Yes. Extra chatbots cost €9.90/month on Starter and €4.90/month on Professional. Professional includes 5 team members; extra seats are €5/month.
More questions about how Aelara works? Read the full FAQ
Start with the questions you answer every day
Free plan, no credit card. Upgrade when you need more.
Start free